Barnum Property & Casualty is a division under the larger Barnum Financial Group umbrella, and the goal of this project was to develop a distinct identity that remained fully aligned with Barnum’s established brand guidelines.

I began by designing a logo that respected the parent brand’s visual system by incorporating approved typography, color palettes, and spacing, while still giving Barnum Property & Casualty its own professional and trustworthy feel. This identity extended into a clean, user-friendly website tailored to highlight their personal and commercial insurance services.

Additional deliverables included branded LinkedIn graphics, business cards, and flyers, all carefully crafted to maintain consistency within the larger brand family. The final result was a cohesive sub-brand system that stood confidently on its own while fitting seamlessly into the broader Barnum ecosystem.