top of page

Hi, I'm Katie!

I'm the designer and marketer behind ktv.designs — I help small businesses, creators, and shop owners build a brand presence that feels put-together, not thrown together.

katie vidal headshot

Get to Know Me

I’m a graphic designer, web designer, and marketing professional who loves being involved in every part of building and growing a brand. You could call me a bit of a jack of all trades. From branding and websites to social media management, email marketing, advertising, content creation, packaging, and everything in between, I enjoy seeing how all of those pieces work together to create one strong, recognizable brand.

​

I believe great marketing starts long before you create a social post, send an email, or launch an ad. It starts with a strong business, a clear understanding of who you are, what you offer, who you’re speaking to, and why people should care. From there comes the branding: the visuals, voice, personality, and overall experience that make a business memorable. Once that foundation is in place, the rest of the marketing has something meaningful and consistent to build on.

​

That bigger-picture approach is what I bring to my work. I don’t just think about how a logo looks or how a website is designed. I think about the full customer journey: how someone discovers the brand, what they see on social media, how the website feels, what they receive in their inbox, how the packaging communicates, and whether every touchpoint feels connected to the same story.

​

My experience spans graphic design, branding, web design, social media management, content strategy and creation, email marketing, paid advertising, e-commerce, packaging, print materials, and visual communications. I’ve worked across platforms including Shopify, Squarespace, and Wix, as well as social and email marketing platforms, helping brands create cohesive experiences across both digital and physical touchpoints.

​

What I love most is being able to combine creative thinking with strategy. I can help shape the brand, build the website, create and manage social content, develop email campaigns, and support the marketing that brings everything together. Working across multiple areas allows me to look at a brand as a whole instead of treating each piece as a separate project.

​

I love taking an idea from concept to execution, whether that means developing a brand identity from the ground up or helping an established business strengthen and evolve its existing presence. My goal is always to create work that not only looks good, but communicates clearly, builds recognition, creates connection, and supports the business behind it.

​

At the end of the day, strong marketing starts with a strong foundation. Build the business, define the brand, create a clear identity, and the rest of the marketing can follow with purpose and consistency.

Experience You Can Trust

Marketing Manager,
Community Snacks & Peeled Snacks

Leading brand, e-commerce, and DTC growth across two food brands — bringing current, hands-on marketing strategy to every client project.

Founder,
Tell Me Something Good

Built a lifestyle apparel brand from the ground up — logo, visual identity, product design, and ongoing marketing — proof I build brands I'd stand behind myself.

Brand and Digital Designer,
Barnum Financial Group

Led design across web, print, and digital marketing projects — partnering with executive leadership on high-impact visual communications and brand consistency firm-wide.

Jr. Graphic Designer,
Sabatino Truffles

Managed design and digital marketing for a luxury food brand, including e-commerce content, influencer partnerships, and social media strategy.

Graphic Design Intern,
Chase Design Group

Gained hands-on experience at a design agency, contributing to packaging, merchandising, and retail design projects for real clients.

Contact Me!

What are you looking for?
Ideal Timeline / Launch Date
Month
Day
Year
black and white photo of woman in studio with camera over her face
bottom of page