How Often Should You Update Your Website? More Often Than You Think
Your website isn’t a one-and-done project. It’s a living part of your brand, and in today’s fast-moving digital world, it needs regular attention to stay effective.
So how often should you update your website? The short answer is: more often than most businesses do.
If it’s been a while since you’ve looked at your site with a critical eye, now is the time. Outdated content, broken links, slow load times, and off-brand messaging don’t just look bad—they quietly drive people away.
Here’s a breakdown of how (and how often) you should be updating your website:
Monthly Check-ins
Test for broken links and outdated content
Update blog posts, featured projects, or testimonials
Refresh headlines and calls to action based on what’s working in your marketing
Quarterly Updates
Review SEO performance and update keywords
Reevaluate imagery, messaging, and layout to match current campaigns
Test mobile responsiveness and page speed
Biannual Reviews
Audit your services or product pages to ensure accuracy
Add new case studies, results, or portfolio work
Implement design improvements that enhance the user experience
Annual Refresh or Redesign
Update your brand visuals if they have evolved
Rework your homepage or navigation structure if needed
Clean up plugins, integrations, and technical elements for better performance and security
Why Regular Updates Matter
Your website is often the first impression someone has of your business. And in many cases, it’s your only chance to make one. A site that hasn’t been touched in months—or years—starts to feel outdated quickly. Visitors pick up on that even if they don’t say it.
Keeping your website updated:
Improves SEO and visibility
Boosts conversion rates
Keeps your audience engaged
Reflects your brand as it is today, not how it looked last year
Your Website Should Grow With You
Treat your website like your brand’s home. Keep it clean, updated, and aligned with your goals. You don’t need to do a full redesign every year, but regular updates are essential if you want your site to work as hard as you do.
If your site hasn’t been touched in a while, consider this your reminder.
