Launching your website is a major milestone—but it’s just the beginning. To keep your site working for you, it needs ongoing updates, regular maintenance, and a smart strategy backed by data. In this post, we break down what to focus on after launch so your website stays relevant, secure, and optimized for growth.

A great website isn’t something you build once and forget. It needs regular updates to reflect your growth, maintain trust, and support your goals. This guide breaks down how often you should update your site and what to prioritize each time.