Blind Faith CrossFIt
Fitness & Wellness
Branding
Web design
Social Media
Email Marketing
North Haven, CT
2025
North Haven CrossFit to Blind Faith CrossFit — new identity, new website, and an ongoing social and email presence to match.
Summary
Blind Faith CrossFit is a gym in North Haven, Connecticut that came to me for a full rebrand — transforming from North Haven CrossFit into a new identity: Blind Faith CrossFit. I built their new logo and exterior gym banner, designed and launched their website on Wix, and now manage their ongoing social media and email marketing.
Challenge
he gym needed more than a name change — they needed a brand that felt like a fresh start while still keeping the trust and community they'd already built as North Haven CrossFit. That meant creating a new visual identity strong enough to represent the gym on everything from the building itself to their website and social feeds, without losing the existing member base in the transition.
Solutions
I designed a new logo and full visual identity for the rebrand, including the banner displayed outside the gym, and built their new website on Wix to reflect the updated brand. Beyond the initial rebrand, I took on ongoing work for the gym — running their social media to keep the community engaged, designing apparel that members could wear to represent the new brand, and managing their email marketing to keep members informed and engaged.