Peeled Snacks
Food & Beverage
Web design Social Media Marketing
Old Lyme, CT
2026
A Shopify website redesign and ongoing marketing leadership as Marketing Manager for Peeled Snacks.
Summary
As Marketing Manager for Peeled Snacks, I led a full migration and redesign of the brand's website — moving it from an outdated WordPress site to Shopify — alongside running the brand's social media and building out a co-branded trade show book in partnership with our sister company, Community Snacks.
Challenge
The existing site was built on WordPress and had become outdated, with a user experience that no longer matched the quality of the brand or supported the day-to-day needs of the business — from showcasing products clearly to supporting marketing and sales efforts. Coordinating a co-branded trade show book with a sister company also meant building something cohesive enough to represent two distinct brands without either one getting lost.
Solutions
I migrated and rebuilt the Peeled Snacks website from WordPress to Shopify, significantly improving the overall shopping experience and bringing the site in line with the brand. Alongside the website, I manage the brand's ongoing social media presence, our Faire account for wholesale/retail buyers, and built out a co-branded trade show book with Community Snacks to support both brands at industry events.