Salvatore's Steakhouse
Restaurant & Hospitality
Branding
Hamden, CT
2024
A logo and full brand style guide built to give Salvatore's Steakhouse a polished, upscale identity from the ground up.
Summary
Salvatore's Steakhouse, a restaurant in Hamden, Connecticut, came to me needing a logo and brand identity that matched the upscale, classic steakhouse experience they wanted to deliver. I designed their logo and built out a full brand style guide to keep their look consistent everywhere the brand shows up.
Challenge
Salvatore's needed a visual identity that felt established and upscale right out of the gate — the kind of brand that signals quality before a guest even walks through the door. Without existing brand guidelines, there was also a risk of the look becoming inconsistent across the menu, signage, and marketing as the restaurant grew.
Solutions
: I designed a custom logo that captured the classic, upscale feel Salvatore's wanted to convey, then built a complete brand style guide — covering logo usage, color palette, and typography — so the identity stays consistent across everything from the menu to signage to future marketing materials.