Barnum Property & Casualty
Insurance & Financial Services
Branding
Web design
Marketing
Shelton, CT
2025
A sub-brand identity and Wix website for Barnum Property & Casualty, designed to align with Barnum Financial Group's established brand while standing on its own.
Summary
Barnum Property & Casualty is a division under the larger Barnum Financial Group umbrella, and the goal of this project was to develop a distinct identity that remained fully aligned with Barnum's established brand guidelines. I designed the logo, built the website on Wix, and created branded social media graphics for LinkedIn, along with business cards and flyers.
Challenge
The core challenge was designing a logo and identity that respected the parent brand's visual system — approved typography, color palettes, and spacing — while still giving Barnum Property & Casualty its own professional and trustworthy feel. Every deliverable needed to stand confidently on its own while fitting seamlessly into the broader Barnum ecosystem, without deviating from established brand guidelines or diluting the parent company's identity.
Solutions
I designed a logo that incorporated Barnum's approved typography, color palettes, and spacing, giving Barnum Property & Casualty its own distinct feel within the parent brand's system. This identity extended into a clean, user-friendly website built on Wix, tailored to highlight their personal and commercial insurance services. Additional deliverables included branded LinkedIn graphics, business cards, and flyers, all carefully crafted to maintain consistency within the larger brand family. The result was a cohesive sub-brand system that stood confidently on its own while fitting seamlessly into the broader Barnum ecosystem.