Tastefully Made Marketing
Marketing & Advertising
Branding
Web design
Marketing
North Haven, CT
2025
Tastefully Made Marketing came to me needing a complete brand identity — logo, website, and brand style guide — to represent their agency. The client wanted their brand built around two colors they loved, so I designed an alternating green and blue palette that gave the brand flexibility while staying instantly recognizable.
Summary
Tastefully Made Marketing came to me needing a complete brand identity — logo, website, and brand style guide — to represent their agency. The client wanted their brand built around two colors they loved, so I designed an alternating green and blue palette that gave the brand flexibility while staying instantly recognizable.
Challenge
The client had a clear preference for two colors they wanted front and center, which meant finding a way to build a cohesive, professional identity around both — rather than picking one as primary and sidelining the other. The brand also needed a system flexible enough to alternate between the two colors across different applications without ever looking inconsistent or accidental.
Solutions
I designed a logo that captured Bii's unique energy through a palette of blues and greens, then built that identity into a sleek, user-friendly website on Salesforce, focused on intuitive navigation and effectively communicating how Bii supports advisors in providing personalized financial services. Beyond the website, I designed PowerPoint presentations and email campaigns to engage Bii's audience and clearly convey its value proposition. When the brand transitioned to B2, I updated the visual identity to reflect its evolution, refreshing the look while maintaining the trust and recognition already built with the original brand.