Tell Me Something Good
E-Commerce
Branding
E-Commerce
Shop Setup
Social Media
SEO
North Haven, CT
2022
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Summary
Tell Me Something Good is my own Etsy shop, selling clothing and accessories designed to help people look good, feel good, and do good. As both the founder and designer, I built the full brand identity and shop presence from scratch — logo, visual style, shop banner, and listing design — to make sure it felt cohesive and trustworthy from the first click.
Challenge
Starting a shop from zero meant there was no existing brand to build on — just a mission. The challenge was translating "look good, feel good, do good" into a visual identity that felt genuine rather than generic, while also standing out in a crowded apparel market on Etsy and giving new customers a reason to trust and buy from an unknown seller.
Solutions
I designed a full brand identity — logo, color palette, and typography — that reflected the shop's feel-good mission, then carried it through every touchpoint: shop banner, listing photos, and product descriptions, so the shop reads as one cohesive brand rather than a collection of individual listings. Beyond the branding, I designed the clothing and product mockups themselves, optimized listing titles and keywords for Etsy SEO to improve discoverability, and built out the shop's social media presence to drive traffic and keep the brand consistent across every platform.