The Agency at Barnum Financial Group
Finance
Branding
Web design
Shelton, CT
2024
Logo and Squarespace website design for the in-house marketing agency at Barnum Financial Group, built to showcase the agency's work and expertise.
Summary
This project involved designing the logo and website for the marketing agency at Barnum Financial Group, with the goal of showcasing the agency's work and expertise. The logo features modern typography paired with a professional design, symbolizing trust and innovation, while the website was built on Squarespace to offer a seamless, responsive experience.
Challenge
The agency needed a visual identity and website that could stand on its own — separate from Barnum Financial Group's existing brand — while still projecting the same level of trust and professionalism expected in the finance industry. The site also needed intuitive navigation and visually compelling elements strong enough to highlight the agency's capabilities and effectively connect with potential clients.
Solutions
I designed a logo built on modern typography and a professional aesthetic to symbolize trust and innovation, then built the agency's website on Squarespace with a focus on both functionality and brand consistency. Intuitive navigation and visually compelling design elements throughout the site were used to highlight the agency's services and capabilities, giving potential clients a clear, seamless way to explore its work.